Designing our products to reduce
their environmental impact
Rethinking our design,
reducing our environmental footprint
In 2023, raw material extraction and product manufacturing made up 74% of our carbon footprint, highlighting the crucial need to target these areas first. By designing and producing our own products, we can actively reduce our environmental impact through strategic choices in materials and processes.
Our ecodesign approach is a top priority. A key part of our commitment to achieve the Net-Zero goal by 2050, aiming for a 90% reduction in our greenhouse gas emissions.
Ecodesign approach powers our design strategy
Our goal is to reduce the environmental impact of products throughout their lifecycle while creating effective solutions.
By integrating environmental considerations into our product development, our ecodesign approach drives us to constantly innovate and improve.
In 2023, 38.8% of our sales came from products benefiting from this ecodesign approach.
Analysing a products life cycle
Understanding the environmental impact of our products is a crucial first step.
We take an in-depth look into the lifecycle of our products, from conception to disposal, to identify where we can make the most significant strides in emissions reduction.
Developing ecodesign solutions
Raw materials
Developing alternatives based on less impactful raw materials is key to reducing our environmental impact while maintaining performance standards.
From recycled options like synthetics or metals, to organic solutions we prioritise materials with significantly lower footprints, aligning with our commitment to sustainability.
Manufacturing process
Optimising manufacturing processes is essential for reducing our environmental footprint while maintaining quality standards.
From dyeing methods to coating techniques and material substitutions, we prioritise processes that significantly reduce environmental impact, in line with our commitment to sustainability.
Long lasting products
In the continuous improvement process of an ecodesign approach, enhancing the lifespan of our products is essential. Our engineers meticulously craft products for increased durability, anticipating and addressing common points of wear and breakage.
By following a rigorous scientific approach to measure the product's theoretical lifespan and identify potential weak points, we empower consumers to keep their products longer, reducing the need for frequent replacements and fostering a more sustainable future.
Repairability
Fostering product repairability is essential for reducing waste and extending product lifespan while maintaining functionality standards.
From comprehensive documentation to ease of disassembly and the availability of spare parts, we prioritise features that enhance repairability, ensuring that our products can be repaired in over 80% of identified breakages and failures.
Our product stories
Experience the power of our ecodesign approach in action! Discover how innovative thinking is reshaping the way we design. From cutting-edge materials to repairable designs, witness the future of sports products coming to life.
The FORCLAZ Minimal editions 'undyed' prioritises environmental impact reduction with dye-free fabric and recycled materials, significantly reducing CO2 emissions while revolutionising traditional design practices.
The ITIWIT kayak achieves a 15-20% CO2 reduction through dope dyed components and boasts a 94% repairability rate, offering self-repair options or access to dedicated workshops.
KALENJI has simplified shoe design by using recycled components and reducing waste through 3D knitting technology.
This NABAIJI Aquafitness swimsuit integrates recycled materials, including 45% recycled polyamide and 25% recycled polyester. Challenges included sourcing recycled elastane for comfort and elasticity, along with meeting design standards.
“Reduce the impact while maintaining technical performance” Julien Lancelot, product engineer, explains to us how the use of recycled plastic made it possible to reduce the CO2 impact of the Big Yamba 120 OXELO skateboard by 15% compared to the same product without an ecodesign approach.
Conquer new heights with SIMOND climbing shoes built to last and designed for repairability, minimising waste and maximising adventure.
Assess to improve:
certification by AFNOR
Our ongoing efforts to enhance our ecodesign approach earned us an "Exemplary" certification through the AFAQ label evaluation in 2023. This certification, based on the international ISO14006, showcases our team's dedication and technical expertise in reducing DECATHLON products' environmental impact.
The AFAQ Ecodesign reference system is made up of five main criteria:
- Company strategy
- Skills and techniques for ecodesign
- Operational implementation of ecodesign
- Internal and external communication
- Measurement and improvement
The objective?
To assess the performance level of our ecodesign approach, aiming to improve its process and enable DECATHLON to be a driving force and a beacon of light for a sustainable future.
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